
Membership growth
Unlock Your Membership Growth Potential.
Empowering membership leaders with the skills, strategy, and support to drive meaningful engagement, sustainable growth, and digital transformation—leveraging AI to enhance member experiences and operational success.


Delivering Membership Success
Unlock the Power of AI for Your Organisation.
AI is transforming how membership and professional bodies serve their communities – from improving content discoverability to delivering personalised member experiences. The opportunity is real: better engagement, smarter operations, and data-driven decision-making.
At Propeller, we help organisations explore and adopt AI in a practical, low-risk way. Whether you’re just starting to consider AI or ready to take the next step, we offer tailored support that fits your needs and resources.
How Propeller can help:
- Discovery workshops & readiness assessments - understand where AI fits and what’s possible for your organisation.
- Proof of concept pilots – test AI tools like intelligent search with minimal risk or upfront cost.
- AI insights & strategy development – turn learnings into a clear roadmap for future innovation.
- Member-focused change management – we support internal teams and engage members to ensure AI adoption is smooth, relevant, and well-received.
Discover the Propeller Advantage
Why partner with us?
At Propeller Solutions, we’re more than advisors — we’re your partners in progress. With deep expertise in membership strategy, development, and engagement, we translate bold ideas and new technologies into practical, achievable solutions that deliver real value.
We combine a strong understanding of the membership and association sector with AI-driven insights and digital innovation, helping you streamline operations, enhance member experience, and make smarter, data-led decisions.
Our explore, test, and learn approach ensures innovation is grounded in your organisation’s reality. By minimising risk and respecting your culture, we help you save time, avoid missteps, and implement sustainable changes that drive growth, engagement, and long-term success.
Let Propeller help you turn ambition into action — faster, smarter, and with lasting impact.
Our approach ensures transformation is achievable, effective, and embedded within your organisation—minimising risk while maximising impact.

Fresh perspective
We combine technical expertise with AI-powered insights and real-world experience to deliver practical solutions, helping you clarify goals, overcome barriers, and unlock new opportunities.
Collaborative spirit
We don’t just advise; we embed ourselves in your journey. By working alongside your teams, we co-create AI-enhanced strategies that inspire growth, innovation, and digital transformation.
Sustainable impact
We equip teams with the skills, confidence, and AI-driven tools to foster resilience, enhance decision-making, and ensure continuous progress long after our engagement ends.
Take the first step
Download our free Membership Strategy Guide.
Our guide will help your organisation towards sustainable growth, increased engagement, and stronger member connections. Perfect for membership professionals ready to take their strategy to the next level.
Don't wait for success
Ready to transform your membership?
Book a free meeting to discuss your challenges and explore tailored coaching and mentoring strategies for success.
Building success together









Latest articles from our resource centre ...

How AI and Blue Ocean Strategy are Transforming Membership Organisations
Membership organisations are facing increasing competition and shifting member expectations. This blog explores how Blue Ocean Strategy and AI can help you innovate, personalise engagement, and create a culture ready for the future. Learn how to move beyond traditional models and build a truly indispensable membership offer.

How AI could transform the membership sector
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.

Global Membership Research
We’re inviting membership professionals and partners to share their insights in a major global survey exploring the future of membership organisations. Your input will help shape a clearer understanding of the challenges and opportunities facing our sector – and in return, you’ll receive a free report packed with valuable, practical insights.