How AI and Blue Ocean Strategy are Transforming Membership Organisations
Membership organisations are facing increasing competition and shifting member expectations. This blog explores how Blue Ocean Strategy and AI can help you innovate, personalise engagement, and create a culture ready for the future. Learn how to move beyond traditional models and build a truly indispensable membership offer.
How AI could transform the membership sector
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.
Global Membership Research
We’re inviting membership professionals and partners to share their insights in a major global survey exploring the future of membership organisations. Your input will help shape a clearer understanding of the challenges and opportunities facing our sector – and in return, you’ll receive a free report packed with valuable, practical insights.
Membership Retention Strategy: Improve loyalty and reduce churn
Is your membership bucket leaking? Many membership organisations focus heavily on acquiring new members, yet overlook the powerful impact of retention. Discover why prioritising retention can dramatically boost your profitability, strengthen your community, and deliver sustainable growth—without breaking your budget.
Membership Strategy for Business Growth
A strong membership strategy is essential for growth, engagement, and retention. It helps you understand your members, communicate value, and build lasting relationships. This blog explores key elements to move from reactive to proactive, ensuring sustainable success. If you want to future-proof your membership, this is a must-read!
Managing CRM Project Risks (Part 2)
CRM projects can either drive business success or fail dramatically. Part 2 explores key risks—scope creep, conflicting priorities, staff turnover, and unrealistic timeframes—offering practical strategies to mitigate them. Build resilience into your CRM journey and ensure long-term success.
Defining a Clear Vision for CRM Success (Part 1)
A CRM project needs a clear vision to stay aligned with business goals. Part 1 explores how a well-defined statement guides teams, ensuring CRM remains strategic. Without this, projects risk becoming disconnected tech initiatives rather than delivering real business impact.
Benefits of combining coaching and mentoring
Discover the transformative power of combining coaching and mentoring with Propeller. Learn how our tailored approach enhances performance, fosters engagement, and drives sustainable growth for individuals and organisations alike.
5 Signs you’re ready for mentoring
Are you feeling stuck, overwhelmed, or unsure about your next steps in the membership sector? Mentoring can offer clarity, support, and the strategies you need to move forward with confidence.
coaching-vs-mentoring-key-differences
Discover how coaching and mentoring can unlock your potential. Whether it’s building confidence, refining skills, or gaining practical advice, these supportive relationships pave the way for personal and professional growth. Learn how coaching vs mentoring can help you thrive.