Membership Research
Help Shape the Future of Membership
Take part in the Global Association Research Initiative
Global Membership Research
Membership organisations around the world are undergoing significant change, and to adapt successfully, we need clear, evidence-based insights. That’s why I’m proud to be involved in a major global membership research initiative – a collaborative project designed to explore how associations and membership bodies are evolving in response to shifting member expectations, advances in technology, and growing strategic demands. This international research will help uncover what’s working, what’s changing, and how membership organisations can better prepare for the future.
That’s why we’re pleased to be partnering in the Global Association Research Initiative – an international effort to gather and share insights from across the membership and association sector.
Why this research matters
This project is designed to uncover the current state of the membership sector globally – what challenges organisations are facing, how they’re adapting, and what strategies are helping them thrive. It brings together perspectives from both association professionals and the suppliers and partners who support them.
The findings will provide a valuable benchmark for membership organisations everywhere, offering practical insights that can inform strategy, innovation, and decision-making.
Who should take part?
The survey is open to:
Association and membership professionals (staff and volunteers)
Consultants, suppliers, and partners who work with membership organisations
Anyone involved in shaping or supporting member-led communities
What’s in it for you?
Everyone who takes part will receive:
A complimentary copy of the final report, with key findings and global insights
Access to an exclusive online briefing and Q&A session
A chance to compare your experience with others across the sector
The opportunity to contribute to a clearer, shared understanding of the future of membership
How long will it take?
The survey takes around 30 minutes, and your responses are confidential. The more people who contribute, the stronger the insights will be – so please do share it with colleagues or contacts in your network.
🕒 Deadline: Sunday 7 April 2025
🔗 Take the survey now: Survey Link
Let’s work together to build stronger, more adaptable, and more impactful membership organisations.