Resource Library
Welcome
Welcome to the Resource Library, your ultimate destination for expert membership resources. Here, you’ll find a carefully curated selection of blogs, articles, templates, action plans, and recommended books—designed to support membership growth and your personal development as a membership professional.
Whether you need practical tools, actionable strategies, or expert insights, our library provides everything you need to build thriving membership and subscription-based organisations. Unlock your potential and discover the resources to achieve lasting success.
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Membership Strategy Guide
This free guide provides a step-by-step guide to building a sustainable membership programme. It covers defining your vision, setting SMART objectives, aligning with organisational goals, and measuring success. With expert insights from Propeller Solutions, develop internal skills and take ownership of your strategy.
Propeller Blog
How AI and Blue Ocean Strategy are Transforming Membership Organisations
Membership organisations are facing increasing competition and shifting member expectations. This blog explores how Blue Ocean Strategy and AI can help you innovate, personalise engagement, and create a culture ready for the future. Learn how to move beyond traditional models and build a truly indispensable membership offer.
How AI could transform the membership sector
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.
Global Membership Research
We’re inviting membership professionals and partners to share their insights in a major global survey exploring the future of membership organisations. Your input will help shape a clearer understanding of the challenges and opportunities facing our sector – and in return, you’ll receive a free report packed with valuable, practical insights.
Membership Retention Strategy: Improve loyalty and reduce churn
Is your membership bucket leaking? Many membership organisations focus heavily on acquiring new members, yet overlook the powerful impact of retention. Discover why prioritising retention can dramatically boost your profitability, strengthen your community, and deliver sustainable growth—without breaking your budget.
Membership Strategy for Business Growth
A strong membership strategy is essential for growth, engagement, and retention. It helps you understand your members, communicate value, and build lasting relationships. This blog explores key elements to move from reactive to proactive, ensuring sustainable success. If you want to future-proof your membership, this is a must-read!
Managing CRM Project Risks (Part 2)
CRM projects can either drive business success or fail dramatically. Part 2 explores key risks—scope creep, conflicting priorities, staff turnover, and unrealistic timeframes—offering practical strategies to mitigate them. Build resilience into your CRM journey and ensure long-term success.