AI & Digital Solutions
AI Opportunities in the membership sector
Unlocking AI for Membership Organisations
At Propeller Solutions, we understand the unique challenges facing membership organisations and how AI can revolutionise engagement, retention, and operational efficiency.
Whether you’re a professional institute, trade body, corporate membership organisation, or national governing body, AI can help you personalise member experiences, automate operations, and deliver deep insights that drive sustainable growth.
Fact
While 37% of UK workers already use AI in some form, less than 15% of UK businesses are actively integrating AI tools. Early adopters in the membership sector have a clear opportunity to get ahead.
Opportunities of AI in Membership
Why AI, Why Now?
AI is no longer a futuristic concept; it’s here, and it’s reshaping member expectations.
- Increase member retention by predicting disengagement and automating re-engagement campaigns.
- Personalise learning and CPD by recommending content based on career stage and interests.
- Automate administrative tasks with AI chatbots and smart workflows, reducing costs.
- Enhance networking and event matchmaking by connecting members with relevant opportunities.
- Provide real-time industry insights through AI-driven data analytics and predictive modelling.
Membership organisations are built on community, learning, and professional growth—AI helps enhance, not replace, human interaction.
Our Approach
AI consultancy for membership organisations
We offer a structured, low-risk approach to AI adoption, tailored specifically for membership organisations.
Our goal is to help you take that first crucial step—exploring AI in a way that minimises risk while providing the opportunity to test, learn, and understand its potential.
By starting small and gaining practical insights, organisations can confidently develop a longer-term AI strategy that aligns with their broader goals and future ambitions.
Explore, Test, Learn:
A practical path to AI for membership organisations
Explore
Understand AI’s role in membership
- Introduction to AI in a membership context
- SWOT analysis of your organisation’s AI readiness
- Engaging workshops and discussions to capture insights
Delivered through: Remote or in-person workshops, with a tailored findings report and next-step recommendations.
Test
Trial AI in a low-risk way
- Proof of concept: deploy AI tools (e.g., chatbots) in a controlled environment
- Real-time testing with your branding, content, and language
- Gather insights and measure impact
Delivered through: A managed AI trial with regular performance reports and a final presentation of findings.
Define
Build a Sustainable AI Strategy
- Develop an AI roadmap tailored to your organisation
- Identify investment priorities and long-term opportunities
- Understand the operational and strategic impact
Delivered through: Strategy workshops, business case development, and a structured roadmap for AI adoption.
About Propeller Solutions
Why work with us?
At Propeller Solutions, we combine deep expertise in membership strategy with cutting-edge AI consultancy. Our unique three-step approach ensures that AI is integrated in a way that complements your organisation’s goals and member needs.
We are not tech suppliers; instead, we collaborate with a range of providers to ensure you get the right solution for your organisation’s specific needs.
We understand membership
With extensive experience in the sector, we recognise the challenges membership teams face and how AI can help.
We’re not here to sell a product
Our focus is on helping you explore AI in a way that aligns with your mission, rather than pushing a specific solution.
We work in partnership
Our team collaborates with leading technology specialists to provide a comprehensive, evidence-based approach to AI adoption.
Don't wait for success
Take the first step towards AI for membership engagement
AI is reshaping the future of membership—don’t get left behind. Whether you’re exploring possibilities or ready to test AI in your organisation, Propeller Solutions can guide you every step of the way.