Managing CRM Project Risks (Part 2)

CRM projects can either drive business success or fail dramatically. Part 2 explores key risks—scope creep, conflicting priorities, staff turnover, and unrealistic timeframes—offering practical strategies to mitigate them. Build resilience into your CRM journey and ensure long-term success.

Defining a Clear Vision for CRM Success (Part 1)

A CRM project needs a clear vision to stay aligned with business goals. Part 1 explores how a well-defined statement guides teams, ensuring CRM remains strategic. Without this, projects risk becoming disconnected tech initiatives rather than delivering real business impact.